Featured In
The New Jeweller UAE
The Power of Collaboration
Issue 75 · 2026 · Page 41
Mafaz Jewellery appears in The New Jeweller UAE’s feature on collaboration and Digital Product Passports in the luxury jewellery industry. The feature presents the Eternity Bloom Choker and other collection imagery alongside commentary from founder Mafaz Al Shurbaji.
The article, written by Margot Stuart of ORIGINALLUXURY and the DMCC Luxury Innovation Centre, examines why collaboration across brands, technology providers, laboratories and certification bodies is essential to the future of Digital Product Passports in luxury. Mafaz Jewellery is featured on page 41 as one of the participating jewellery houses.
“Digital Product Passports are redefining the future of jewellery. Our collaboration with ORIGINALLUXURY enables Mafaz Jewellery to bridge craftsmanship, provenance, and technology in a way that enhances both desirability and consumer confidence.”